langreiter.com plain, simple: comment-2002-10-16-1

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comment-2002-10-16-1

CREATED BY David Ness • LAST EDITED BY David Ness 8103 days AGO

I guess worrying about this all belongs in the `I don't get it' file. Just who is supposed to think that `ads' represent some ultimate truth anyway? I've seen more than 50 years of ads on TV and have never, for even one minute, cared if James Garner really used a Polaroid Camera, or if he was married to Mariette Hartley (they were a popular couple on ads here a decade or more ago, and they weren't married---at least to one another). Or am I supposed to think that Tony Hawke (in the Apple ads), as much as I wouldn't challenge him on a skateboard, has an opinion about computers that I am supposed to care about? I don't care if the people in Apple or MS or any other ads are real anyway. No `authority' is lent to any issue by random people who have no `weight' whatever side. Does it matter if the `switch' ads are all first takes, written completely by the people making them? Not to me, at least no more than I care about the view of some `citizen on the street' about whether we should attack Iraq.
PR is PR. Ads are Ads. Don't be surprised if the local hangout that has the `World's Best Coffee' sign serves stuff that any Espresso drinker would regard as better used for washing dishes.